To think of Cuba is to think of rum. And there is no doubt that Bacardi Rum is one of the most emblematic brands of this base element for cocktails as adored as the mojito or Daiquiri. The tastiest hotel on the island, Cubanito Ibiza in San Antonio, hosts during the month of September an interesting exhibition of vintage Bacardi posters.
A beautiful display of posters and graphic art that runs through the 160 years of history of this brand founded in 1862 in Cuba by the Spanish Facundo Bacardi Masso that later, with the Cuban revolution, would move to Puerto Rico, where the world's largest distillery. At the beginning of its history, Amalia Moreau, Facundo's wife, found a nest of bats on one of the brass ceilings, so they decided to turn them into the brand's emblem.
Cuban art deco artist Conrad Massaguer He was in charge of designing the posters for a campaign that promoted “Cuba is great, there is a reason…Bacardí” linking the brand to Cuba as if they were one. Also remembered in the exhibition are the years of the Dry Law in the USA, which meant a tourist boom in Cuba, which lived its golden age of cocktails. or the call 'Bacardi Cocktail Case' 1936, when the New York Court ruled that no cocktail could bear the word Bacardi unless it was made with authentic Bacardi Rum.
The exhibition can be visited from September 6-30, 2022. Come to see it and toast to the great legacy of beautiful Cuba.
